About me

I’m a New York-based information architect with an art degree and a security clearance. I’ve been a web designer of some sort for the past 14 years: the past 7 as a user experience director or lead, the first 3 as the managing director of my own agency.

I was born in Manila, have lived in the suburbs of Los Angeles and the Capitol Hill neighborhood of Washington, D.C., and now call the Upper West Side of Manhattan home.

I am neither a guru nor a ninja. I will not get your page to the top of Google’s search results. I am not an “innovator” or an “idea guy.”

Instead, I learn new industries and empower businesses to have great relationships their customers online by developing usable strategies for content writing, information architecture, and interaction design.

I care deeply about how people interact with technology, space, and each other. If you care about these things too, I think we’ll work well together.

Matthew Marcó

makes websites better

My Approach

Learn more ➜ Selected Works   Hire Me

Why I love this profession:

As a user experience designer, I made websites better. As a user experience director, I make the teams of designers that make websites better.

Great websites usually last a few years. Great designers can make websites – and software on any platform – better for decades.

People

I believe that good designers want to work with people they respect and admire. My background and knowledge inspire respect among my team, but the care I invest in the success of their projects and careers is what I believe inspires their admiration.

Practice

I have built my reputation in untangling convoluted information architectures, devising novel user interfaces, and defining strategies that empower clients to continue to provide great experiences for their customers after their new website launches.

As a UX director and lead, it is my job to select the research and design activities for each project. Regardless of budget, project scales, industry, or technology platform, I aim to create opportunities for clients to better serve their customers and enable designers to produce their best work.

The activities I excel at conducting and training include:

  • User interviews
  • User personas
  • User journeys
  • User testing
  • Content auditing
  • Content strategy
  • Card sorting
  • Site mapping
  • Navigation design
  • Interaction design
  • User interface design
  • Wireframes

Learn more about how I’ve applied my approach to improve user experiences »

Matthew is intelligent, insightful, professional and meticulous. He is a UX leader who seeks out new best practices and quickly recognizes smart ways to solve client challenges. Always a pleasure to work with, Matthew is also wonderful collaborator and a warm person.

Silvia Fernandez

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